A big hat tip to my friend Chase for pointing this adorable April Fool’s joke out to me. He is a huge fan of Warby Parker, the custom eyewear brand that I think is only meant for hipsters. (He is not a hipster by any means). The brand rolled out a custom line for canines yesterday and reintroduced themselves as Warby “Barker.” Love.

And as a true PR person, I am glad to see they got some ink in the Washington Post for their poodle prank!